Lord Rama(also known as Ramachandra)is a major deity of Hinduism and is considered the Supreme being. The 7th avatar of Lord Vishnu, Rama is believed to be incarnated for the destruction of evil Ravana. Story of Lord Rama broadly gives a view of duties, rights and social responsibilities of an individual. Known as "Purushotthama", Rama had within him all desirable virtues that any individual would seek to aspire and thus considered as an ideal person. His life and comments also emphasize that three life aims are equally important: virtue(dharma), love(kama) and legitimate acquisition of wealth(artha).